What is Answer Engine Optimization?
Yes, this is yet ANOTHER acronym…
Answer Engine Optimization (AEO) is about winning visibility inside search results, not chasing clicks after the fact. Engines are increasingly answering questions directly with AI Overviews, pulling from a short list of sources they trust. If your content isn’t structured to be clear, authoritative, and unambiguous, it won’t get used—no matter how well it ranks.
How is AEO different from GEO? And why does your industry have so many darn acronyms?
We can’t answer the second question. It was like this when we got here. But the first question is becoming more and more common!
What is AEO?
Answer Engine Optimization (AEO) is all about showing up within AI Overviews. Google and BING – the major search engine market share holders – have completely changed what shows up after someone enters a query. Getting “cited” in an AI Overview isn’t much harder than ranking well in the search engine results listing, but it takes some technical savvy. With over 85% of online researchers still preferring Google and Bing for buyer research, this simply cannot be ignored.
What is GEO?
Generative Engine Optimization (GEO) exists because search has changed and most companies are behind. Buyers now ask AI tools like ChatGPT and Google AI Overviews for answers and vendor recommendations—and if your brand isn’t cited, you don’t exist. GEO is how we structure your content, authority, and technical foundation so AI engines actually use your brand, not just crawl it.
We’d love to talk NERDY with you about your business.
Let’s kick things off with a quick introductory call! We’ll talk through your business goals, take a look at your current digital marketing strategy, and answer any burning questions you’ve got. If it feels like a fit, we’ll even run a free digital audit to give you a clear picture of where the opportunities are.
