“Zero click” doesn’t have to mean “zero chance.” To get your paid ads into AI Overviews, you simply have to answer your customer’s questions by creating helpful content that directly answers a releva…

Accessibility in web design isn’t just about meeting legal requirements; it’s about opening doors for everyone. With one in four U.S. adults living with some form of disability, creating accessible websites can have a significant impact. In this article, we’ll…

In the vast and never-ending digital world, creating and designing a unique website can be daunting. Your website often forms the first impression people have of your business. It’s your brand’s front door and the hub of your online presence.…

In the pixelated world of ancient times the 80s, gamers navigated through mazes, seeking treasures and avoiding pitfalls. Fast forward to today, and digital marketers find themselves in a similar quest: navigating the complex world of local SEO. In this…

In the seemingly not-so-distant past, when mixtapes ruled the airwaves and car phones were super hip, businesses relied on physical storefronts to draw in customers. The mixtapes have faded into nostalgia, but the importance of location remains unchanged. Your business…

We’ll be blunt: GA4 had a very rocky start when it launched in 2020. Despite its complexities, GA4 hosts a variety of unique and helpful features for website owners. Since we’re NERDs (it’s in our name, after all) we love…

Google announced that it has officially finished rolling out its mobile-first indexing prioritization.

As a platform, TikTok offers a unique and dynamic way to connect with users. And, it doesn’t seem like it’s going away.

A Google search provides near-endless results in the matter of seconds. With so many results delivered in less than 0.39 seconds, a consumer might think this is some sort of magic. Don’t start singing…

A new year means new changes for digital marketers, especially in Google. And, no, we're not talking about Google Analytics 4 (though, if you're interested, we have you covered). We're talking about G…