With so many personality tests out there from Emergenetics to the Myers-Briggs Type Indicator and the DISC assessment, it's hard to tell which one is most beneficial and accurate. Although you might f…

The key question for anyone marketing a business website is, how do you know if the website is effective and helping the business succeed? If you're marketing an ecommerce store, you can measure the e…

Don't get paralyzed by perfection. Have you ever heard the term: "paralyzed by perfection?" Well, if you haven't heard it, you may have experienced it from time-to-time. In this installment of our sm…

First off, NerdyMind loves WordPress. It's such a great website platform – especially when your marketing people are managing the site content (and content strategy). It's also surprisingly scalable; …

Recently, Facebook paid ads have become a huge talking point around the NerdyMind office. Our clients have been very curious about how they can include paid Facebook ads in their digital marketing mix…

The simple, clear difference between these two terms is qualification. A conversion means that a website visitor took meaningful action on your website, but does that mean they automatically fall into your ideal customer profile?

So you’ve started an adventure tourism company of some kind. Fishing charters, whale watching tours, sunset cruises, snorkeling trips, scuba, surf tours, ski expeditions…the list goes on and on…