by Mary Merritt |

August 21, 2017

Hashtags – What They Do and How to Use Them

With the introduction and rise in popularity of the hashtag, there has been a wave (for some a tsunami) of misconceptions and assumptions about how this tool can further engage our audience and improv…

by NerdyMind |

July 10, 2017

Work From Wherever Wednesday

Recently, every time I log in to LinkedIn I see a variety of posts debating the positives and negatives of employees working remotely vs a traditional 9-5 office environment. Though either can often w…

by Mary Merritt |

June 21, 2017

Why You Should Be Using Google Tag Manager

Google Tag Manager is an often overlooked, but very useful (and powerful) tool that should be a part of your digital marketing tool belt. To explain what Tag Manager does, we need to first define the …

by NerdyMind |

May 31, 2017

Facebook Business Manager – Why It's a Best Practice

Business Manager: So, What Is It? If you’re like a majority of businesses on Facebook, you are probably used to managing your page and ad account through your personal Facebook login. But did you kno…

by Mary Merritt |

May 18, 2017

AMA Lunch & Learn: Digital Marketing Mind Meld

Yesterday I had the pleasure of being on a panel for a lunch and learn discussion about digital marketing. The event was put on by the Northern Colorado AMA, and hosted by FC Mesh. My fellow panelists…

by Mary Merritt |

March 30, 2017

Beyond Google Analytics: Advanced SaaS Marketing Metrics

In digital marketing there is nothing more valuable than accurate, specific, and actionable data. If you can determine how well your campaigns are converting, then you are able to make data-driven dec…

by Mary Merritt |

March 3, 2017

From "Solopreneur" to Multi-Person Business: A Fort Collins Startup Week Panel

One of the best parts about getting older is that, at some point, you start gaining more perspective on the importance of TIME. It's the one thing that you can't save, and even the richest, most power…

by Mary Merritt |

December 13, 2016

Don't Be Like Veruca Salt: Internet Marketing Results Take Time

Who was the worst character in Willy Wonka and the Chocolate Factory? Veruca Salt of COURSE. I mean, come on. She was the WORST. Besides being a totally spoiled brat with a piercingly annoying voice, …

by Mary Merritt |

December 13, 2016

User Scenarios in Web Design: The Nerdy Way

By now, you may or may not have noticed that NerdyMind is not your typical web design company. We don't (and won't) just jump into a design and fiddle with it until you are happy. Brace yourself for t…

by Mary Merritt |

December 13, 2016

CRO & Insights from Conversion Conference Chicago 2014

Last month Dan and I took off to Chicago for a few days to attend Conversion Conference Chicago, 2014. We had a lot of fun, met a ton of new people, and most importantly learned a lot from a group…