Google has just rolled out a new update called BERT (Bidirectional Encoder Representations from Transformers) as of October 24th, 2019.

If you haven’t invested marketing dollars into LinkedIn advertising in a while, you might be shocked to hear about all the different ad formats that are available.

If you've been serving Employment, Housing, or Credit ads across the Facebook platform or have recently set up these ads, you may have noticed a change in campaign structure within the Facebook Ads Ma…

According to Statcounter, Google currently commands an impressive worldwide market share of 92.19%, making it the most popular search engine on Earth. Hopefully this isn’t news to anyone as I’m sure we were all well aware of Google’s dominance within…

Google has announced that they will be sunsetting average position starting the week of September 30th. They also will be loosening the requirements on close variations for phrase match and broad match modified keywords.

In the world of digital marketing and conversion rate optimization, it’s not uncommon to find that someone has let their conversion points get out of control.

National Small Business Week kicked off this week, running from May 5th to 11th. It’s a week to honor and recognize America’s small business owners and the impact they have on our nation’s economy. Led by the U.S. Small Business…

Series Post 1: Top 3 Reasons Why You Should Dedicate Some of Your Spend to LinkedIn The world of LinkedIn Advertising can be overwhelming and daunting for those who have never ran a LinkedIn paid cam…

The Art of Talking Like a Nerd Feeling left out when your techy friends/colleagues use Digital Marketing terms you don't understand? Save yourself from doing the awkward head nod, because the NERDs a…

Laracon 2018 was shrouded in secrecy. We all knew that there was going to be a big release from Taylor Otwell, but no one really knew what it was. There was an amazing lineup of speakers this year, but here…